Of fetish BDSM and alternate lifestyle

As a part of online business retail business I do i thought of including a lingerie line to our products. I was suggested that a link http://shop.forloveandlemons.com/collections/lingerie/bras as a good site by my colleague. They said if I have to be a boutique store than it has to be like this one. On opening the site I had a broad smile on my face as what I was looking at would easily qualify as fetish clothing in the BDSM world.  But I can also safely say that some of those girl despite all that fanfare about 50 shades of grey may not even have heard teh term BDSM! Now that makes me wonder if we have stereotyped the BDSM community to certain kind of clothing and behavior. For those who even don't know BDSM or fetish these lingerie pics appear sexy. But someone who has some exposure to BDSM would immediately shy away it as an immediate association with BDSM would ring in. So does that mean that people who are into this lifestyle can dress sexy? Or you would rather not dress sexy barbecue you don't want to give an impression that you are associated with the lifestyle? Int being sexy and sensual a very natural desire for most of us? I strongly feel that looking sensual and feeling sexy is very basic to us humans and if one has to learn some traits from the BDSM comunity we should go ahead and take somethings that can add spice to our lives.....!